{"id":463,"date":"2026-03-21T23:14:52","date_gmt":"2026-03-21T23:14:52","guid":{"rendered":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463"},"modified":"2026-03-23T13:24:32","modified_gmt":"2026-03-23T13:24:32","slug":"creative-brief-and-campaign-elements","status":"publish","type":"page","link":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463","title":{"rendered":"Creative Brief and Campaign Elements"},"content":{"rendered":"\n<p class=\"has-text-align-center has-background-color has-foreground-background-color has-text-color has-background has-link-color has-oswald-font-family wp-elements-ff29633ea9ae824a65a8263590bb1006\" style=\"font-size:54px\"><strong>Creative Brief &amp; Brand Storytelling I<\/strong><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Foot-Locker-Kitchen-Creative-Brief-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Foot Locker Kitchen Creative Brief (1).\"><\/object><a id=\"wp-block-file--media-a64eda00-5311-40e5-b347-987ffe408861\" href=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Foot-Locker-Kitchen-Creative-Brief-1.pdf\">Foot Locker Kitchen Creative Brief (1)<\/a><a href=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Foot-Locker-Kitchen-Creative-Brief-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a64eda00-5311-40e5-b347-987ffe408861\">Download<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/COMPREHENSIVE-EXAM_CREATIVE-BRIEF.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of COMPREHENSIVE EXAM_CREATIVE BRIEF.\"><\/object><a id=\"wp-block-file--media-7f9334c4-6b33-435f-8ad7-ee09d8e23bd1\" href=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/COMPREHENSIVE-EXAM_CREATIVE-BRIEF.pdf\">COMPREHENSIVE EXAM_CREATIVE BRIEF<\/a><a href=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/COMPREHENSIVE-EXAM_CREATIVE-BRIEF.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-7f9334c4-6b33-435f-8ad7-ee09d8e23bd1\">Download<\/a><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-background-color has-foreground-background-color has-text-color has-background has-link-color has-oswald-font-family has-gigantic-font-size wp-elements-64c33592cdc3d1e6e90d849dee3073d6\"><strong>Campaign Elements OOH<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-foreground-color has-background-background-color has-text-color has-background has-link-color has-oswald-font-family wp-elements-f26410782a6dd6f036ab8feefb14a6a3\" style=\"font-size:50px\"><strong>Billboard<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"515\" src=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2-1024x576.jpg\" alt=\"\" class=\"wp-image-515\" srcset=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2-1024x576.jpg 1024w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2-300x169.jpg 300w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2-768x432.jpg 768w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2-1536x864.jpg 1536w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:51% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-22-2026-03_25_41-PM-1-768x1024.jpg\" alt=\"\" class=\"wp-image-522 size-full\" srcset=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-22-2026-03_25_41-PM-1-768x1024.jpg 768w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-22-2026-03_25_41-PM-1-225x300.jpg 225w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-22-2026-03_25_41-PM-1.jpg 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center has-oswald-font-family\" style=\"font-size:50px\">Flyer <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 66%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center has-oswald-font-family\" style=\"font-size:50px\">Bus Shelter<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Foot-Locker-OOH-Bus-Shelter-2-1024x683.jpg\" alt=\"\" class=\"wp-image-523 size-full\" srcset=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Foot-Locker-OOH-Bus-Shelter-2-1024x683.jpg 1024w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Foot-Locker-OOH-Bus-Shelter-2-300x200.jpg 300w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Foot-Locker-OOH-Bus-Shelter-2-768x512.jpg 768w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Foot-Locker-OOH-Bus-Shelter-2-1536x1024.jpg 1536w, https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Foot-Locker-OOH-Bus-Shelter-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background-color has-foreground-background-color has-text-color has-background has-link-color has-oswald-font-family has-custom-font-size wp-element-button\" href=\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=455\" style=\"font-size:24px\">BACK<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creative Brief &amp; Brand Storytelling I<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-463","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative Brief and Campaign Elements - Morgan Symone HQ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463\" \/>\n<link rel=\"next\" href=\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Brief and Campaign Elements - Morgan Symone HQ\" \/>\n<meta property=\"og:description\" content=\"Creative Brief &amp; Brand Storytelling I\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463\" \/>\n<meta property=\"og:site_name\" content=\"Morgan Symone HQ\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T13:24:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463\",\"url\":\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463\",\"name\":\"Creative Brief and Campaign Elements - Morgan Symone HQ\",\"isPartOf\":{\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2-1024x576.jpg\",\"datePublished\":\"2026-03-21T23:14:52+00:00\",\"dateModified\":\"2026-03-23T13:24:32+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463#primaryimage\",\"url\":\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2.jpg\",\"contentUrl\":\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/#website\",\"url\":\"https:\/\/mstaten.annenbergprhosting.com\/\",\"name\":\"Morgan Symone HQ\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mstaten.annenbergprhosting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/#organization\",\"name\":\"Morgan Symone HQ\",\"url\":\"https:\/\/mstaten.annenbergprhosting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Morgan_Symone_HQ_Transparent.png\",\"contentUrl\":\"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Morgan_Symone_HQ_Transparent.png\",\"width\":1024,\"height\":1024,\"caption\":\"Morgan Symone HQ\"},\"image\":{\"@id\":\"https:\/\/mstaten.annenbergprhosting.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creative Brief and Campaign Elements - Morgan Symone HQ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463","next":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463&page=2","og_locale":"en_US","og_type":"article","og_title":"Creative Brief and Campaign Elements - Morgan Symone HQ","og_description":"Creative Brief &amp; Brand Storytelling I","og_url":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463","og_site_name":"Morgan Symone HQ","article_modified_time":"2026-03-23T13:24:32+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463","url":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463","name":"Creative Brief and Campaign Elements - Morgan Symone HQ","isPartOf":{"@id":"https:\/\/mstaten.annenbergprhosting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463#primaryimage"},"image":{"@id":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463#primaryimage"},"thumbnailUrl":"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2-1024x576.jpg","datePublished":"2026-03-21T23:14:52+00:00","dateModified":"2026-03-23T13:24:32+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mstaten.annenbergprhosting.com\/?page_id=463"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mstaten.annenbergprhosting.com\/?page_id=463#primaryimage","url":"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2.jpg","contentUrl":"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/FOOT-LOCKER-KITCHEN-OOH-1-2.jpg","width":1920,"height":1080},{"@type":"WebSite","@id":"https:\/\/mstaten.annenbergprhosting.com\/#website","url":"https:\/\/mstaten.annenbergprhosting.com\/","name":"Morgan Symone HQ","description":"","publisher":{"@id":"https:\/\/mstaten.annenbergprhosting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mstaten.annenbergprhosting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mstaten.annenbergprhosting.com\/#organization","name":"Morgan Symone HQ","url":"https:\/\/mstaten.annenbergprhosting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mstaten.annenbergprhosting.com\/#\/schema\/logo\/image\/","url":"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Morgan_Symone_HQ_Transparent.png","contentUrl":"https:\/\/mstaten.annenbergprhosting.com\/wp-content\/uploads\/2025\/04\/Morgan_Symone_HQ_Transparent.png","width":1024,"height":1024,"caption":"Morgan Symone HQ"},"image":{"@id":"https:\/\/mstaten.annenbergprhosting.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mstaten.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mstaten.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mstaten.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mstaten.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mstaten.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=463"}],"version-history":[{"count":18,"href":"https:\/\/mstaten.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/463\/revisions"}],"predecessor-version":[{"id":577,"href":"https:\/\/mstaten.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/463\/revisions\/577"}],"wp:attachment":[{"href":"https:\/\/mstaten.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}